Privacy & Cookie Policy
Introduction
This Privacy & Cookie Policy, explains what information we may collect about you the user, how we collect it, and how we may use, share or disclose this information.
We use your information to provide you with the products and services that you request, as well as to better understand how our users engage with us. This can allow us to personalise content and improve the user experience.
Our Promise
We value your privacy, and we are committed to being as clear with you as possible about how your data is used.
We promise that we will:
- Be clear and upfront about how your data is used.
- Only request, store, share, or use your information when it is deemed necessary, and if possible ask permission first.
- Only store your information for as long as there is a business need to.
- Have measures in place to restrict your information from being accessed by parties without prior consent.
- Only share your information with trusted suppliers that share our data protection values, and where necessary only with prior consent.
About Us
4 Sight Designs, ('we', 'our', 'us') will collect, process, share, and disclose your personal information in line with this policy.
Collection of your information
Registration, forms, apps, and personal dealings with
We collect, and store the information that you provide to us. For example, personal information that you enter into online forms, will be stored and used to respond to enquiries, app registration details will be used to identify you as a returning user.
Information from devices
We collect information automatically when you interact with our apps and online services. This may include information about your device, including screen dimensions, and your general geographic location. This information may be used to tailor your experience, and to adhere to geographically specific laws where necessary. We may also collect information from cookies placed on you device. See the section on Cookies and Similar Technologies for more information. With your consent we may collect other specific data from your device, or request data from other applications to provide additional services.
Social Login
If you log in to any of our apps or online services via a third party site, such as Facebook, that site may pass information to us such as, user ID, name associated with that ID, email address, and location, plus any other information permitted under the privacy policy for that site. Our services may also return information about you to that site regarding your log in, and relevant social media features used on services, for example re-posting one of our articles, or leaving a like.
Posts, Comments, and Interaction
If you correspond with any of our services, such as submitting a testimonial, or interact with other users, or staff, for example using polls, or submitting comments, likes, or messages, both digital and physical, we may display this content indefinitely in any relevant context, subject to our judgement, and your rights set out in this Policy. This may be anonymised in the case of testimonials or customer service conversations. You may be identified by comments or messages submitted publicly on our services, and as such these comments may be publicly attributed to you.
Public Information and Posts
Any information about yourself or others that you post on our social media pages, on platforms such as Twitter, Instagram, Facebook and other chat rooms, blogs, or forums, will be viewed by others(including search engines), over whom we have no control. You are responsible for the information you choose to post or otherwise make available in public areas, and you acknowledge that this may be collected and used by third parties.
Our Legal Bases For Using Personal Information
With Your Consent
There may be some uses of your information where we need to ask for your consent. You will have the right to withdraw that consent at any time, however, if you withdraw consent, we may not be able to provide the product or service you have requested.
Fulfilling a Contract
We may process your personal information in order to fulfil a contract we have with you. For example, we would use your information to provide you with a quote that you have requested, or to provide you with necessary information regarding one of our services that you have registered for.
For a Legitimate Reason
We may use your information where there is a legitimate reason to do so. For example, we may use your information where it would help achieve our business objectives or to facilitate a benefit to you or someone else. We only rely on legitimate interests if the reason for using your information is fair and lawful.
Where we want to rely on legitimate interests as a legal basis we will carry out a balancing test between our legitimate interests and your privacy rights. Our legitimate interests in processing personal data include:
- to develop, deliver, and maintain relevant products and services;
- to better understand how and when our users engage with us;
- to gain a clearer understanding of who our users are in order to tailor our services to better serve them;
- to demonstrate that we provide services and products to agreed industry
To Comply With Legal Obligations
There may be situations where we need to use your information to comply with legal and regulatory obligations or defend claims. This may include publishing information about prize winners, for example.
Other considerations
The specific legal basis we use will depend on the activity the information is used for. Please keep in mind that while we will rely on one legal basis, if that is no longer available to us, we may be able to rely on another.
We will indicate what legal basis we rely on to use your information for that purpose.
How We use personal information
PERSONALISING CONTENT
We may make some assumptions about your interests based on the way you interact with our products and services.
Knowing these preferences, allow us to better understand our users, and develop services and content our users will like.
We will use your information to optimise article and content recommendations, to provide a more engaging experience for you.
TO SEND YOU PRODUCT-RELATED AND SIMILAR PRODUCT AND SERVICES COMMUNICATIONS
We may use your information to send you relevant updates and information about the products and services you engage with. These communications are intended to allow you to get the most out of the products you use, and are considered to form part of the products and services we provide. You can opt out of these communications at any time.
In addition, we may send you information about similar products and services from our company and partners - where you have told us that you are happy to receive that information.
TO CONDUCT MARKET RESEARCH AND PERFORM ANALYTICS
Generally, research and analytics are used to inform strategic decisions and give us a better understanding about our audiences.
When you engage with our products and services, we may rely on a legitimate interest to contact you about your experience. You will be able to opt out of these communications. In addition, we may use the information we hold on you about your engagement with our products and services, as well as other information collected from partners and other sources, to understand how our products are used and make improvements or develop other products and services our audiences may like.
TO PROVIDE THIRD-PARTY SERVICES AND FEATURES
We may offer third-party services or features, and as such may share the necessary information you provide to us with that third party. These services may be hosted by us or by the third party. It will usually be obvious where this is the case and will provide you with additional information where required. Please remember that where we share your information with these third parties, that they will use your information in accordance with their privacy policy.
TO DISCLOSE YOUR INFORMATION AS PERMITTED OR REQUIRED BY LAW
Your personal information will be disclosed where we are obliged by law to do so. We may also disclose your information where we are allowed to by law to protect or enforce our rights or the rights of others and for the prevention and detection of crime, such as fraud.
TO ENSURE OUR SERVICES ARE USED APPROPRIATELY
If you post or send offensive or objectionable content anywhere on or to our websites or apps, or otherwise engage in any disruptive behaviour on any of our platforms, we may use the information that is available to us about you to stop such behaviour. This may involve informing relevant third parties, including your employer, law enforcement or other competent authorities about the content and your behaviour.
TRANSFER AS PART OF THE SALE OF OUR BUSINESS
If we sell all or part of our business, customer information may be one of the transferred business assets. If this happens, your information will be disclosed to any successors of our business for them to use for the purposes set out in this Policy.
TO TAKE PAYMENTS, AND CHECK YOUR IDENTITY
Information that we hold about you and that you provide to us may be used to take payment for products and services. It may also be used to verify credit details related to payments. Payment details may be retained in order to speed up the renewal process for products and services.
We may use your information to check your identity in relation to requests you make.
If you use third party payment providers, such as PayPal, to pay for or receive payment from us that site may pass information to us including your name, email address, billing or other address, phone number (if applicable), date of sign-up, the number of payments you have received from verified PayPal users, whether you have been verified to have control of a bank account and any other information you agree they can share.
TO ENSURE THAT OUR PRODUCTS AND SERVICES CONFORM TO AGREED INDUSTRY STANDARD STANDARDS
Some of our products and services may be independently monitored and assessed to ensure they meet approved industry standards and for industry reporting purposes. While this will generally be achieved through aggregate information, we may use information that could identify individuals.
TO FACILITATE POSTS, COMMENTING AND INTERACTION
If you correspond with any of our online services, or interact with other customers or users or our staff, for example by using polls, comments, text messages, video, email, phone, or by post, we may display this content indefinitely in any relevant context, subject to our editorial judgement and your rights as set out in this Policy. This may be anonymised in the case of testimonials or customer service conversations.
PUBLIC INFORMATION AND POSTS
Any information about yourself or others that you post on our social media pages, on platforms like Twitter, Facebook and other chat rooms, blogs and forums, will be viewed by others (including search engines), over whom we have no control. You are responsible for the information you choose to post or otherwise make available in public areas, and you acknowledge that this may be collected and used by third parties.
How We share your information
SHARING WITH COMMERCIAL PARTNERS
We may disclose your personal information to third parties, such as other suppliers and service providers. For example we may give the event address to our carpet supplier to be delivered direct to the event, or disclose your contact details to a utilities supplier such as a trusted toilet supplier for the purpose of completing an enquiry. The information we share will be used in accordance this Policy and only where permission is given, or there is a legitimate interest to do so.
These providers are only permitted to use your information in accordance with our instructions and for no other purpose.
DATA TRANSFERS
We may transfer your information to other processing services outside the EEA, to countries that may not have data protection rules that provide the same level of protection. However, we only transfer your information where there are appropriate measures and controls in place.
SALE OF OUR BUSINESS
If we sell part or all of our business, customer information may be one of the transferred business assets. If this happens, your information may be disclosed to any successors of our business for them to use for the purpose set out in this Policy.
Controlling your information
UPDATING YOUR INFORMATION
Please ensure you update your personal information or tell us if it changes or is inaccurate. You can update your details, for example your email address, in your account settings or an equivalent section. You may also email our Customer Services team at peter@4sightdesigns.com
WITHDRAWING CONSENT FOR PROCESSING
Where we may rely on your consent to process personal information, you have the right to withdraw that consent at any time. For example your consent for us to send you communications can be removed via an included unsubscribe link. Otherwise, please contact us with details of your request. In some instances we may have an alternative legal basis to continue to process that personal information and we will inform you of that. If you do withdraw consent we may not be able to provide the product or service you have requested.
CHOICE AND CONTROL OVER THIRD PARTY COOKIES
You are able to control which of our partners may use your information when you visit our online services via our ‘consent management tool’ that appears when you first visit our sites, or by clicking on the 'Privacy Settings' link in the footer of the website.
"DO NOT TRACK" BROWSER SETTINGS
If you choose to turn on the 'Do Not Track' setting in your browser, your browser sends a special signal to websites, analytics companies, ad networks, plug-in providers, and other web services you encounter while browsing to request that they stop tracking your activity. Our websites and apps are designed to respond to 'Do Not Track' signals.
Cookies and Similar technologies
WHAT ARE COOKIES
Cookies and other online tracking technologies are small bits of data or code that are used to identify your devices when you use and interact with our websites and other services. They are often used for remembering your preferences, to identify popular articles, to remember you're logged in and allowing you to comment on posts.
OUR LEGAL BASES FOR COOKIES AND SIMILAR TECHNOLOGIES
Placing cookies: in order to place cookies, tags and other technologies on your browser or device, we need to have your permission. We do this by providing a clear notice in the form of a cookie banner that tells you what cookies are used for, as well as providing you with useful information about the technologies we use and a link to this Policy. You'll need to indicate your acceptance of our use of cookies. On a mobile device this might be by swiping a banner, or pressing a button
You are able to opt-out of the use of cookies. For more information, see the section on Managing Cookies.
Using information collected from cookies: where we want to use the information that cookies and similar technologies collect, we either need your consent or a legitimate interest.
WHAT COOKIES DO WE USE AND WHY?
- Essential Cookies and Similar Technologies
- These are essential for the running of our online services. For example we store your cookie preference on your device, or we may use cookies to discern users that are logged in to our services, to provide extra functionality such as commenting on posts. We temporarily store the information that is entered into our online forms on the device to allow users to navigate away from forms without having to restart. This information is removed when the browsing session ends, unless permission is given.
- Analytics Cookies and Similar Technologies
- These collect information about your use of our websites and apps, and enable us to improve the way they work. For example, analytics cookies may show us which are the most frequently visited pages on our websites allowing us to provide the most popular articles first to our users. They help us record how you interact with our websites, such as how you navigate around pages and from page to page, identifying improvements we can make to the customer journey. They also help identify any difficulties you have accessing our services, so we can fix any problems. Additionally, these cookies allow us to see overall patterns of usage at an aggregated level.
- Functional/Preference Cookies and Similar Technologies
- These cookies collect information about your choices and preferences, and allow us to remember things like language, or username, text size, and location, so we can show you content relevant to where you are. They allow us to customise the services you have accessed.
- Web Beacons and Tracking Pixels
- These are bits of data that count the number of users who access a website or webpage and can also allow us to see if a cookie has been activated. Web beacons used on web pages or in emails allow us to see how successful an article has been, or whether an email message was successfully delivered and read in a marketing campaign. Web beacons are also used to verify any clicks through to links contained in emails. We may use this information to help us identify which emails are more interesting to our users.
- Device Fingerprinting
- We may collect and analyse a device's browser information to help identify that device, present content correctly, conduct analytics and help prevent and detect fraud.
How we use cookies and similar technologies
Protect Our Networks
Cookies and similar technologies help us identify and prevent threats to our sites. They are necessary to protect your information and our business from outside threats.
Grant access to our services
Cookies and similar technologies permit your connection to our websites: our servers receive and record information about your computer, device, and browser, including potentially your IP address, browser type, other software or hardware information, and your geographic location.
Provide functionality
Cookies and similar technologies help us provide functionality that you need to navigate our sites, complete forms, and contact us.
Provide relevant content
The content on our websites, and in our communications with you, may be adjusted depending on what we know about the content, products and services that you like. This means we can highlight content and articles that we believe will be of interest to you. We may provide personalisation by using cookies, IP addresses, web beacons, URL tracking and mobile app settings.
Managing cookies
When you visit our websites, cookies and similar technologies may be set on your browser in order to help make the sites work, analyse site usage and personalise your experience. Where our partners set these and are acting on our behalf, they are called data processors and must only act on our instructions. We will have a contract with them and they must protect your information properly. They'll use your information in accordance with this Policy and you'll be able to opt-out.
Cookie controls
When you visit our sites for the first time on a particular device you will see notices about the use of cookies by us and our partners. You'll be able to learn more about the specific cookies in use and how to control them. We will remember your preferences and may ask you periodically to confirm these. You are able to change your preferences at any time by scrolling to the bottom of the website page you are visiting and clicking on 'privacy settings'.
Most modern browsers are set to accept cookies by default, but you can change your settings to notify you when a cookie is being set or updated, or to block cookies altogether. Please consult the 'Help' section of your browser.
Controlling web beacons
You can prevent web beacons from tracking your activity, although you won't be able to decline receiving them in emails.
Please note that by blocking any or all cookies, you may not have access to certain features, content, or personalisation available on our websites or apps.
Retention of personal information
We will retain your information for as long as necessary for the uses set out in this Policy, or while there is a legitimate reason for doing so. If you ask us to delete your information before that time, we may not be able to do so due to legal, regulatory or contractual constraints. For example, we may need to retain your name and contact details for suppression purposes if you do not want to receive direct marketing from us.
If you ask for your account to be closed, we will do this as soon as is reasonably possible subject to any applicable terms and conditions relating to the account. Personal information from closed accounts is retained in order to comply with legal obligations, prevent fraud, collect any fees owed and to resolve disputes.
Changes to policy
From time to time we make changes to this Policy. This may be in relation to changes in the law, best practice, changes in our services or treatment of your personal information. Where necessary, we will notify you of these changes.